What if understanding risk was the key to unlocking your boldest decision in finance, in life, and in everything in between?

In The Risk Prize: Learning to Navigate Challenges and Opportunities, author Ricardo Veles invites readers into an eye-opening journey through the science, psychology, and soul of risk-taking. Whether you’re an investor navigating volatile markets, an entrepreneur chasing big dreams, or simply someone weighing the risks of your next big move, this book will shift the way you see uncertainty forever.

Grounded in compelling case studies, relatable stories, and interdisciplinary insights, this book bridges the gap between the cold calculus of finance and the raw emotion behind human decision-making. You’ll explore:

- What the risk premium really means and why it matters more than you think
- The psychology of extreme sports and how adrenaline-fueled choices mirror market behavior
- The personal stories of high-risk investors who won big… and those who lost everything
- The hidden risks in medical ethics, real estate, cryptocurrencies, and even daily life
- Why fear of missing out (FOMO) can sabotage good decisions
- How to develop your own risk mindset for clarity, confidence, and growth

From the boardroom to the mountain peak, Veles explores how the same core dynamics drive our most meaningful, and most dangerous, choices. Combining accessible language with intellectual depth, The Risk Prize challenges you to rethink what it really means to play it safe.